
Content is King!
Keep the attention
of your visitors with valuable content.
Identity the files and the type of information
that will prove useful to your site visitors but don't make
the mistake of providing links that take them out of your
web site to get it. This is like accepting someone into your
office and walking them out the back door to somewhere else.
Your content should be relevant to your
business and provide a reason for visitors to return to your
pages. In addition, don't make the mistake of not updated
your web site on a regular basis. Not only will you sacrifice
repeat visitors, search engines will often lower the priority
of static sites from their search. Would you want to read
the same newspaper over and over, day after day?
Some website designers make the mistake
of stuffing a bunch of keywords into there pages in an attempt
to gain more traffic. For example, we provide domain and
hosting. If we were to stuff a few sentences they would look
something like this:
"Domain and hosting for Zeus registry
at great prices. Buy domains and hosting from Zeus Registry
and you'll become on of thousands that have already bought
a domain and hosting from Zeus Registry"
While you may sometimes
see a little results, most of the time you will be penalized
by search engines. The lack in clarity becomes obvious
to
your
visitors
who
will seldom buy and never return.
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